If you want to develop your offer and build customer loyalty, it may be interesting to offer an interactive version of your documents and media. Indeed, it can be a good alternative to the classic brochure by offering an innovative, multimedia and more easily accessible format. It’s also a good way to stand out and surprise your readers. How to create an effective digital brochure or interactive magazine?
5 TIPS FOR CREATING AN EFFECTIVE DIGITAL BROCHURE
An individual spends an average of 5 hours a day on the internet, almost 40% of which is on a Smartphone or tablets. It is therefore essential to use a multichannel solution such as a digital brochure or an interactive magazine in order to make your documents accessible online on all media.
1) INSERT DYNAMIC CONTENT
Why not exploit the advantages of digital to enrich your publication? Indeed, a document that comes alive reinforces the pleasure of consultation. To improve the reading experience for your users, you can bet on dynamic content such as a video that starts automatically or even the integration of a slide show to scroll to illustrate your pages. The goal is to bring your content to life by making it more visible and dynamic.
2) MAKE SOME AREAS INTERACTIVE
To involve the Internet user and draw their attention to certain elements, it is essential to make certain areas interactive in your digital brochure. For example, to enhance a product, you can allow the user to zoom in on it. You can also add external links and share buttons to invite readers to share your posts.
3) PLAY WITH THE EFFECTS
To make your digital brochure creative and enjoyable to read, it is important to add effects to entertain the user. For example, the flip effect mimics a realistic page turn. The user thus has the impression of exploring the publication while reliving the same reading experience as on a traditional paper. Another example, the slide effect imitates a sliding effect between each and, on the contrary, allows the publication to better anchor the publication in the modernity of the web.
4) CREATE STRATEGIC FUNCTIONALITIES
It is important to simplify and facilitate the navigation of Internet users. For that, nothing better than to create functionalities adapted to your support and the needs of your readers. For example, you can insert a search bar to allow users to easily find content; a navigation summary, a full-screen mode, a slide show of your pages in the form of thumbnails or even insert a button to download your documents.
5) GUARANTEE COMPATIBILITY WITH ANY MEDIUM
Finally, when you want to create a digital brochure or an interactive magazine, it is essential to call on a professional in order to guarantee full compatibility with current browsers on all media (mobiles, tablets or computers).
NEED TO CREATE YOUR ONLINE BROCHURE
FlipHTML5 is the best software to create your onli9ne brochure where you can covert your plain PDF into a digital brochure with the 3-D turning of pages and moreover, you can add pictures, videos and even audios. The more engaging brochures will lead to moiré success of your business.